Hello everyone! I want to share the UX Case Study that I made with everyone on this occasion. The project assignment given is from PasarPolis. PasarPolis intends to provide employees with a sense of security practically and transparently at affordable prices.

Disclaimer: This project is part of the UI/UX training program implemented by Skilvul, for Kampus Merdeka program held y Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. PasarPolis is the Challenge Partner. I am not working for nor contracted professionally by PasarPolis.

Overview

PasarPolis presented for the first time in Indonesia in 2015 to revolutionize insurance, which has been complicated so far, utilizing the latest technology to simplify and speed up all PasarPolis user service processes from start to claim. Until now, PasarPolis has developed a platform intended to provide a sense of security for employees practically and transparently at an affordable price. The platform is Employee Benefit, including the Employee Benefit App and HR Portal.

The latest services from PasarPolis are expected to meet the needs of users. Pasarpolis created the Employee Benefit App to provide modern solutions for employee health insurance in one application. At the same time, the HR Portal was designed to provide convenience in managing digital-based employee insurance benefits and dependents.

Challenge

With this new platform from PasarPolis, my group and I were challenged to create a new professional website design that can attract the attention of potential customers, mainly targeted at HRD. With the PasarPolis website and services, it is also hoped that prospective customers can feel a sense of security for their employees practically and transparently and at affordable prices.

Objectives

There are three main objectives in this PasarPolis challenge, namely:

1. Create a professional website according to HR needs
2. Create an adequate bidding flow
3. Creating a platform that becomes a bridge between users and insurance products

Roles and Responsibility

This project involved a team with three members, Myself and two of my friends, Lalu Muh. Syauqi Habibillah, and Indri Pratiwi Ramadhani. The stages that we do together include Pain Point, How Might We, Affinity Diagram, Prioritization Idea Diagram, Crazy 8’s, User Flow, Wireframe, Design System, UI Design, Prototyping, User Research.

Design Process

The method we use is the Design Thinking method. Design Thinking is a method or approach used for practical and creative problem solving with the main focus on users. In problem-solving, we will try to understand what users' needs (humans) are and develop the most effective solutions to meet those needs.